Four digital strategy tips for SMEs

I first came across Peter Thomson when he was a Brand Strategist with Brian Richards. We worked together for around 18months or so as we redeveloped the Cadimage Brand and then more Umbrella Bradning for the entire Cadimage Group.

Peter and I always had some very interesting conversations around all sorts of topics from marketing to pricing to charging for disbursements! Since initially meeting we have kept in touch and met up around the world when we could.

Since starting Cerulean Labs I have reconnected with Peter and he has provided early advice around Lean Marketing and how to get started.

Peter discussed his approach and more recently the following four tips were published along with a profile of Peter who is currently Head of Technology at the Ice House.

Start a newsletter: Email is an under-appreciated channel for building ongoing customer relationships. No matter what your industry, starting a company newsletter will give you a chance to speak more directly with your customers

Blog the journey: Share honest stories of the highs and lows so your audience can get to know your business better

Do things that don’t scale: Don’t rush to automate everything too early. Sometimes it’s worth the effort to personally provide a service to your early customers so you get to know them better

Sweat the small stuff: Details matter with product experience. Make sure you put time into touch points like user onboarding, login pages, the password reset process and your eCommerce checkout

Peter Thomson

These four points are all very useful, number four resonates especially for me as customer focus and customer experience are both critical to business success.


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