Helping AEC technology companies build scalable, commercially durable software businesses.
Bootstrapped and Venture-Backed Early Stage. Revenue model clarity. Product–commercial alignment. Operating discipline.
We work with AEC, PropTech, and ConTech companies navigating the transition from early traction to institutional growth. With 30 years operating across architecture, BIM, SaaS, and vertical software businesses, we bring founder-level product experience, commercial leadership, subscription transformation expertise, and international scaling capability.
We focus is practical: aligning product, technology, commercial strategy, and operational structure to support durable growth — particularly in the lead-up to financing rounds.
We deliver:
- Product and technology alignment
- Revenue model and pricing clarity
- Recurring revenue foundations
- Scale-ready operations
- Capital and exit readiness
Where We Add Value
1. Product & Technology Alignment
- Refining product-market fit within complex AEC workflows
- Aligning engineering and product strategy for scalable SaaS delivery
- Platform roadmap clarity and prioritisation
2. Revenue & Business Model Architecture
- Recurring revenue model design and pricing strategy
- Packaging and go-to-market alignment
- Building durable ARR foundations
- Transitioning from license to subscription
3. Scaling & Capital Readiness
- Structuring teams for growth-stage execution
- International expansion strategy
- Operational alignment across product, commercial, and finance
- Preparing businesses for institutional capital or exit
Engagement Models
01
Strategic Advisor
Board or retainer-based advisory for founders and executive teams.
02
Commercial & Operating Review
Focused 8–12 week engagement to diagnose and strengthen commercial performance.
03
Fractional C-Suite
Embedded operator (COO, CPO, CPTO, CSO) for defined growth phases.
Writing
Insights, advisory thinking, and commentary on AEC technology, subscription economics, and growth-stage execution.
Contact
If you are building or scaling an AEC technology business and would like to explore alignment, please get in touch.