Running an Internet Based Business certainly has it’s challenges and marketing / attracting customers is at the top of my list.
Many people have the notion that because the Internet is so far reaching that you have a market place on your door step. What you have is access to a market place but you still need to be found!
Also, using Google Adwords is not a silver bullet marketing strategy for web based businesses – it is an important piece in the strategy but not the be all and end all.
Another piece of the puzzle could be Banner Ads, however the following article provides some very interesting light on that subject:
What If You Ran an Ad, and Nobody Saw It?
The interesting thing about the article is that I didn’t even notice that I wasn’t looking at the ads until I forced myself to look at the ads!
The other interesting and encouraging thing is that paid search ads do work so I’ll keep using Google Adwords as a part of my marketing strategy.