The theme for the night was Pricing and Revenue Models and as the oldest company there I was the last to speak so was wondering how much I’d have to add to the topic after hearing from Dale from Weirdly and Vaughan from Vend.
As it turned out while we were all on the same page, we had all got there in different ways. This in essence sums up pricing in my mind – experiment, experiment experiment.
Dale explained how they had continued testing different pricing and even updated what service they actually sell (though not as a result of changing the product).
Vaughan talked about Negative Churn as the holy grail for a SaS business and how to set about achieving this – or at least trying to.
I talked about the history of our Cadimage pricing over the last 10 years and how we recently moved from a perpetual model to a SaS model.
Overall it seemed that the biggest questions for the night revolved around the assumptions required to get a SaS business started. All three of us were asked the question in different ways but ultimately the message was, you have to make some assumptions (and various rules of thumb were suggested) and then you just need to get started, experiment and evolve. The more you get into it the more you can tweak your original assumptions.
It is impossible to have studied Architecture in New Zealand and not have heard of Ath. His work across the country and most concentrated in Wellington will be a constant reminder of his contribution to our built environment.
Big Data – Kennet Cuklet and Viktor Mayer-Schonberger
The Virgin Way – Richard Branson
Zero to One – Peter Thiel and Blake Masters
I recently received a book celebrating 75 years of Air New Zealand which was a good look back on the development of a world-class airline and also read a couple of dozen novels which I won’t bore you with here.
…her crew helped to popularize the terms bug and debugging. The Mark II version of the Harvard computer was in a building without window screens. One night the machine conked out, and the crew began looking for the problem. They found a moth with a wingspan of four inches that had gotten smashed in one of the electromechanical relays. It was retrieved and paster into the log book with Scotch tape. “Panel F (moth) in relay,” the entry noted. “First actual case of bug being found.” From then on, they referred to ferreting out glitches as “debugging the machine”
From: The Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution by Walter Isaacson
Over the last two days 12 of New Zealand’s top architecture graduates battled it out for the coveted NZIA Graphisoft Student Design Award.
As always the quality of the work was exceptional.
This years winner was Tom Dobinson from Victoria University with his project ‘Wharf Dwellers – An Expose Of Lyttelton‘
Highly commended were Ji Min An from Unitec with ‘Korea Korea’ and Norman Wei from Auckland University with ‘SUPER-PACIFIC-CITY: The Saga Of Lomipeau’
You can read the Judges citations below the gallery.
Auckland University, School of Architecture and Planning
Architecture of Coexistence: Regenerating Royal Oak through Urban Acupuncture
Focusing on his own neighbourhood in Royal Oak, Raimana addresses an Auckland-wide issue: the domination of suburban communities and architecture by vehicle traffic. Light touch interventions reveal a respect for the existing building fabric and a sympathetic understanding of local social conditions.
Rotovegas: Playground of Flux
By marrying speed and play with urban infrastructure, Natalee has produced a hyperbolic, hyper-real version of Rotorua, New Zealand’s tourist playground. The scheme – engagingly presented in sulpher-yellow renderings and with a rhyming couplet commentary – mandates drive-through fun for locals and visitors.
Zee Shake Lee
Moving Grounds: Irrupting Three Kings’ Inverted Volcanoes
Zee Shake’s polemical and provocative scheme is a dramatically unorthodox option for the development of one of Auckland’s much-abused volcanic cones. The moody presentation of a series of propositions provides a strong indication of the form of the architectural response to a man-damaged landscape.
Norman Wei – Highly Commended
SUPER-PACIFIC-CITY: The Saga of Lomipeau
Drawing inspiration from the Tongan myth of sea-faring Lomipeau, Norman Wei has proposed a big-boat, hydraulically powered solution to the Pacific problem of impending inundation. The horizons of this inventive, exuberant and well-illustrated scheme stretch well beyond the Islands to the shores of Asia. It’s an ingenious and very optimistic scenario.
UNITEC – Department of Architecture
Piranesi: [Th]reading the Repository
Flora’s proposal explores the mysteries of Piranesian space, as illustrated in the Carceri series of drawings, and expresses a contemporary spatial approach that resonates with Piranesi’s ideas. The scheme is a brave attempt to make design sense, through physical and digital models, of Piranesi’s claustrophobic, labyrinthine vision.
Ji Min An – Highly Commended
Jo Min’s entry is a well-judged means of using architecture to explore an intractable political problem. The proposal for a factory sited in the middle of the Korean DMZ in which workers from both North and South would produce Kimchi – the non-partisan national dish – is clearly presented, tightly edited and very focused. It also manages to be both realistic and optimistic in its appreciation of an issue architecture could only ever alleviate, not solve.
Swim Or Sink
Mayank’s innovative and research-driven proposal responds to the situation of the Maldive Islands which, thanks to global warming, face a submarine future. Semi-submersible oil rigs are re-purposed as platforms for displaced communities; the scheme is logical, knowledgeable, and clearly explained and presented.
The Steaks Are High
Shane foregrounds the issues attending modern bovine grazing in his proposal for a vertical urban tower for the production of beef. A cow ‘cradle to grave’ system – it could also work for goats and pigs, where culturally appropriate – confronts city dwellers with the realities of the provision of their meat. The scheme is supported by in-depth research and was rendered possible by an enterprising, problem-solving attitude.
VICTORIA – Department of Architecture – Faculty of Architecture and Design
Plan B Hive: An Outpost In The Hinterland
After an earthquake in Wellington the Beehive’s occupants are relocated to a groundscraper fortress in the Kapiti Coast foothills. Clever siting, a bold and singular formal treatment, and a strong polemic distinguish Benjamin’s scheme. This is a real proposition, presented with wit and verve.
Topology Of A Phantom City
This is a brilliantly illustrated presentation of an ambitious proposal to address the needs of inhabitants of slums or ‘informal settlements’. Hamish’s scheme envisages the combination of basic digital technology – the ubiquitous Minecraft game – with a sophisticated, vertically integrated system that recycles waste into energy and the construction materials needed to build sustainable communities.
Tom Dobinson – Winnder
Wharf Dwellers – An Expose of Lyttelton
Tom’s proposal to open up public access to Lyttelton’s privatized wharf, and at the same time explore the town’s ‘underbelly’ and the persona of one of its distinguished inhabitants, the artist Bill Hammond, is inventive, curious and assured. The scheme is the very impressive product of a highly iterative process. Clearly and legibly presented, and well put together, it reveals its author’s talent for analysis, skill in assembly, and deep interest in the social and architectural condition of his hometown.
E Toe Sasa’a le Fafao ; Return to Paradise
Carinya’s scheme for the regeneration of a tsunami-damaged Samoan fishing village expresses her impressive immersion in the project and her commitment to mastering craft skills. Scientific data and fieldwork interviews have informed good architectural judgement, exhibited in the sensitive amalgam of traditional principles and construction methods and modern architecture.
At the end of the APPC conference in Seoul we had a team building activity that took place at the Dongdaemun Design Plaza.
This gave me a chance to take some interior photos following my exteriors from earlier in the week.
In some areas the concrete forms were plastered and painted bright white, while in others the concrete was left ‘unfinished’. Overall the interiors were just as stunning as the exteriors with lots of free forms.
18 years ago I started with Cadimage Solutions as a summer job during university holidays and never left! During my initial six weeks I convinced Murray to take me on permanently and I decided having completed my Bachelor of Architectural studies to take a break before completing the full B.Arch.
Over the last 18 years I have grown with the business, first becoming a shareholder in 2002, then Managing Director in 2005 and buying Murray and Sue out in 2006.
18 years is a long time in business with many ups and downs. It will come as no surprise that I have learnt the most during the downs.
This month we celebrate 25 years in business which is a milestone the team is truly proud of.
What do the next 25 years hold for Cadimage? I don’t know exactly but I do have some ideas about the next 5-10!
I’m just back from the Graphisoft International Partner Conference – the first I’ve attended for a couple of years and the first I’ve attended in Budapest since the Icelandic Volcano Episode.
This year was the biggest yet with about 400 people representing 175 Partners.
As always the event was a great chance to catch up with old friends and make many new friends. It was also good to hear the results of 2013 and both, hear and see, the plans for the future – and there are some exciting things to come!
This year provided two very special highlights for Cadimage Group and myself personally.
First up, we were awarded the Distributor of the Year award. This is an award I have worked towards for a long time and have come close to before. To finally win it was a proud achievement.
Secondly, I had been invited to present the New Zealand Story to the conference so on Tuesday morning I presented the history of ArchiCAD in New Zealand over the last 22 years – 17 years of which I have been involved in.
The story had been billed as “New License Sales Success” and everyone was expecting our sales secrets. Instead they heard about the steps we have taken over 22 years to build up a successful business. There were no silver bullets, but a huge array of stories of what had worked and hadn’t worked for us.
Presenting to partners who have been invovled in ArchiCAD longer than I had was a nerve racking experience, but even some of these partners were able to take some ideas away for their own business.
To those who attended the IPC I trust you enjoyed my story.
To the New Zealand ArchiCAD Customers, thank you for being the essential part of our business and staying loyal over the 22 years of ArchiCAD in NZ. While Distributor of the Year was a proud personal achievement it was a direct result of the fantastic team and customers we have here in New Zealand.
Well the year is quickly disappearing and we once again had the pleasure of sponsoring the NZIA Graphisoft Student Design Awards.
The grand final was held last night in Auckland in front of an enormous crowd – the best turn out in the 6 years we have been sponsoring the event.
David Sheppard, John Melhuish and Camilla Block had the unenviable task of judging this years awards and while they felt there was a clear winner they were blown away with the calibre of all the work.
Taking out the top prize this year was Raphaela Rose of Auckland University.
Highly commended were Sacha Milojevic (the son of my first year History of Architecture lecturer – Michael Milojevic) and Nathan Swaney, both also of Auckland University making it a clean sweep – the first time since our invovlement began.
All the students should be congratulated for the efforts they put in to make this a fantastic event.
Victoria University of Wellington, School of Architecture
Ashley Beck – Bio-Body Reactor
This exploration of the complex relationship between humans and machines (cyborgs) is presented with impressive, evocative imagery. Integral to the concept is the presence of algae and its potential to sustain humanity on several levels. The building itself has a cinematic, menacing and thought-provoking quality.
Toby Coxon – Desiring Affect
This ambitious investigation into the beginnings of the design process questions the fundamentals of static habitation. The result is a proposed bakery/café composed of a sequence of sculptural, elastic spaces.
Tara-Lee Carden – City of Flux: liberating the concrete terrain
This imaginative proposition grapples with the almost insurmountable problem of impending sea level rise. Moats, canals, locks and aqueducts are all employed to create a new urban playground and work precinct on the Wellington waterfront. The need to think beyond artificial property lines and take into account the city’s underlying geomorphology is addressed directly and confidently.
Hayden Grindell – Date with Data
An unglamorous and ordinarily unseen part of our infrastructure – data storage – takes centrestage in this project. Several solutions are investigated, one a self-contained tower of austere beauty. In another, complex, sectional relationships are explored to house disparate uses with deft integration of the groundplan.
Auckland University, School of Architecture and Planning.
Marianne Calvelo – MAD WOMEN: a contemporary architectural translation of domesticity
One of Auckland’s much-loved buildings, St. Kevin’s Arcade, is reinterpreted as the headquarters for Architecture + Women NZ. The result is a genuine alternative to conventional workspace, with cleverly integrated children’s play areas and flexible gathering rooms. The whole is intimate and intricate.
Nathan Swaney – Extraction Lands and the Permanence of Production
Offshore oil and gas rig hardware, salvaged and recycled as a ship-breaking yard, is this project’s guiding idea. The scope is expansive and heroic. The themes of industrial decay and rebirth – as well as waterfront habitation – are convincingly juxtaposed.
Sacha Milojevic – Newmarket Campus as a Porous Megaform
Created with intelligence and intuition, this project offers a vision of an educational community, conceived in an organic manner from a series of single rooms outwards. It recognises the ‘world apart’ quality great universities share, yet does not ignore its urban context. Every part of this deftly presented scheme exudes a sense of passion for architecture.
Raphaela Rose – Sex(uality) and the City: Counteracting the Cock-ups of Auckland’s Main Strip
Architecture is cleverly and gainfully employed as a mocking tool in this mischievious, satirical project. The scenario calls for the city blocks containing the Sky Tower, casino and proposed new super-brothel to be surrounded by a fun park themed by recent local sex scandals. The result is a joyful, rollicking series of attractions, each of them like an exquisitely and wittily conceived fable. Beneath that sugar-coating, a subversive message filters through, undermining the current environment that has been foisted upon the city.
UNITEC – Department of Architecture
Michael Holehouse – Architecture for the Whangamarino Wetland
Conceived as a distilled series of poetic moments, this project sensitively opens the door to a previously inaccessible wetland. Considered, restrained archetyptal forms (demonstrated by highly crafted models) have been designed to eloquently acknowledge the ground conditions on which they stand.
Tessa Crosby – Social Sutures; the integration of the medical facility into the urban tissue
This well-researched and articulated project relocates an oncology building from the isolated hospital campus to a central CBD site. It re-imagines the ground floor as a public convention centre and the beginning of an architectural promenade through the site and building. A humane and sensitively conceived piece of work.
David Cook – Reclaiming the lost city
This design for a civic arts space is a thoughtful response to some of the questions now facing Christchurch. Using materials lovingly rescued from earthquake rubble, a centrally placed oculus acts as a symbol of light and hope. The spirit of preservation embodied by the project provides an alternative to wholesale demolition.
Daniel Smith – Humanitarian Architecture, People, Place & Power
The challenges facing a western architect assisting in a Third World country are at the heart of this project. After exhaustive consultation with the inhabitants of a Cambodian village, the architect has arrived at a sensitive, honest solution for a series of new public buildings. A limited palette of materials and construction techniques, together with difficult climatic conditions, have been harnessed to deliver a convincing, positive outcome.