I'm currently Thinking"¦ about a new business and these posts take a look at different aspects and thoughts
If you look at business you can sell things or you can sell time - I realise this is reasonably simplistic but I have owned and advised both types of businesses. I find the ability to scale a product business far more compelling as you can scale without the direct correlation to employing staff.
Don't get me wrong, it is great to create, build and nurture a strong team, but with a service business the easiest way to scale it to sell more time which requires more staff (again apologies if this is too specific)
If I was interested in the service business I could focus my current consulting business in that direction and think about how I could expand and scale. This isn't really me, I want to be more hands on creating something tangible (or at least as far as software is tangible!)