Consulting & Advisory
My work spans advisory, product guidance, innovation strategy, and hands‑on leadership support for organisations navigating change in an increasingly AI‑mediated world.
About Us
After 15 years of writing about design, technology, and building better products and businesses, I’ve unified my work under one place.
campbellyule.com is now both my writing home and where I offer consulting and advisory services via C3 Ventures.
Whether you’re navigating AI, accelerating product development, or improving AEC technology strategy — this is where everything connects.
Our services
Product & Innovation Advisory
I help organisations build better products, adopt better practices, and make better decisions. This includes:
Interpreting emerging technologies and their real impact
- Product strategy & roadmap development
- Shaping early‑stage concepts into validated propositions
- Helping founders and product leaders clarify direction
- Designing systems for continuous innovation
AEC Technology Strategy
With over two decades in AEC technology and BIM innovation:
Helping technical and non‑technical stakeholders communicate clearly
- Advising on AEC platform strategy and product direction
- Supporting teams implementing AI into workflows
- Guiding leaders through the shift from tools → platforms → intelligent systems
- Reviewing product/market fit and long‑term positioning
AI Adoption & Acceleration
AI is changing how software is built, evaluated, and adopted. I help organisations:
- Integrate AI into existing tools and processes
- Build internal capability (not just prototypes)
- Evaluate risks, opportunities, and long-term compounding benefits
- Redesign workflows for higher leverage
- Align executives, teams, and customers around what AI actually changes
Executive & Founder Support
For leaders building in ambiguous environments:
Supporting change management and internal alignment
- 1:1 advisory
- Strategic sounding board
- Leadership systems and clarity frameworks
- Helping founders prioritise, sequence, and communicate
Experience & Background
I’ve spent my career at the intersection of technology, design, and product leadership, including:
- Founding multiple product companies
- Leading AEC/BIM technology innovation internationally
- Advising startups, scale-ups, and established organisations
- Building products used by architects, engineers, and designers globally
- Writing extensively on innovation, AI’s impact on work, and emerging industry shifts
My work blends:
- Systems thinking
- Product discipline
- AEC domain depth
- Practical, pragmatic execution
- Clear communication across technical and non‑technical teams
Products
Alongside consulting, I am building products through C3 Ventures:
TeamPulseHQ.io
Run your team without running meetings
Transform chaotic communication into calm, predictable team rituals. Get the clarity meetings promise—without the meetings.
KindlyHQ.io
Finally, a help desk that helps
AI-assisted replies, a built-in knowledge base, and simple workflows. Support that feels human — without the chaos of traditional help desks.