AEC Technologist. Product Builder. Advisor.
I help organisations navigate AI, product strategy, AEC technology, and operational growth — combining 25+ years across architecture, BIM, SaaS, and executive leadership.
What I’ve Done
- Grew Cadimage Group → scaled to 50% NZ Archicad market share, increased to over 80% recurring revenue, and a successful 10× exit.
- Launched Cadimage Tools, a global Archicad plugin business.
- Led GRAPHISOFT’s global subscription transformation and launched BIMcloud SaaS.
- Founded Cerulean Labs → built and shipped Codesign for iPad; raised angel + VC funding.
- Original co-founder and long-term advisor and director at Buildmedia → supported its acquisition in 2022.
- Delivered consulting across AEC tech, SaaS strategy, pricing, subscription models, and digital transformation.
What I Do Now
- Consulting & Advisory across product strategy, AEC tech, and AI adoption
- TeamPulseHQ.io – team performance + clarity
- KindlyHQ.io – AI-powered customer communication
What I Believe
Clarity beats complexity. Execution beats theory. Systems create leverage. Good products — and good companies — emerge from aligned teams making good decisions.
Let’s Connect
If you need strategic clarity or execution support, I’d love to talk.
