Kindly exists because modern support tools have drifted away from what most small teams actually need.

Over time, help desks have become complex platforms: endless configuration, per‑user pricing, feature sprawl, and workflows designed for organisations with dedicated support operations. That complexity comes with real costs — not just money, but attention, time, and cognitive load.

We wanted to take a very different approach.

Opinionated by Design

Kindly is intentionally opinionated.

That means we make decisions so you don’t have to.

• One knowledge base style
• Fixed ticket statuses
• A single, coherent workflow
• No elaborate rule engines or branching logic

This isn’t a limitation — it’s a constraint that keeps the product simple, predictable, and fast to use.

Opinionated software tends to age better. It’s easier to learn, easier to maintain, and easier to trust. Tools that try to be everything to everyone often end up being frustrating for most people.

Kindly is designed for teams who want to get on with their work, not administer their support tool.

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Inspired by 37signals (and Fizzy)

Kindly draws clear inspiration from companies like 37signals, who have consistently shown that:

• Simpler products win long‑term
• Clear constraints create better outcomes
• Software should respect the user’s time

We’re also influenced by smaller, focused tools like Fizzy — products that do one job well, with clarity and confidence, without pretending to be an enterprise platform.

That philosophy runs through every decision in Kindly.

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Simple Pricing, on Purpose

Support tools are often priced per user.

That sounds reasonable until you realise it actively discourages collaboration. Teams end up sharing logins, restricting access, or avoiding involving the right people — all to control cost.

Kindly is not priced per user.

You can invite your whole team without doing pricing gymnastics. Support should be a shared responsibility, not a line item you try to minimise.

The pricing is deliberately simple and cost‑effective, because predictability matters — especially for small teams and early‑stage products.

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Built for Small, Focused Teams

Kindly is for teams who:

• Want a calm, reliable support setup
• Don’t need endless customisation
• Value clarity over flexibility
• Prefer tools that get out of the way

If you’re looking for deeply bespoke workflows, complex automation trees, or enterprise‑grade reporting, Kindly may not be the right fit.

And that’s okay.

We believe strongly that a smaller, opinionated product — built with care — can serve its audience far better than a bloated one trying to cover every possible use case.

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The Long‑Term View

Kindly is still early, but the direction is set.

We’ll continue to say no to features that add complexity without clear value. We’ll continue to optimise for simplicity, usability, and calm. And we’ll continue to build software that we’d genuinely want to use ourselves.

That’s the why behind Kindly.

If that resonates, you’ll feel at home here.