Making a start…

Quite often things take longer then expected! But today marks the official start of something new.

Ive been trying to get something off the ground for over 12 months and after a few misguided attempts today marked the incorporation of a new business.

We’ve got a lot ahead of us before we’ll be in a position to talk about it but it is a great feeling to have my own business again.

Today marks the point where various prototypes from the last 6 months get put to the side and we start development of what will hopefully be v1 of our product.

Getting started is always a hump to get over, but while we have lots of challenges ahead of us as we begin to build a new business from the ground up, we now have a single minded goal and focus to aim at.

Architizer

While I’m figuring out what to do with myself I am looking for inspiration in a number of places.

I have some ideas forming and its probably not surprising they are architecture / building industry focused.

I have tried to think outside of the industry to see if what other opportunities there might be but I keep coming back to architecture like some sort of homing beacon.

The Architizer Website is a great resource and I also follow them on instagram as well.

I’ve found there 17 Awesome Apps for Architects and Designers page a place I return after first seeing it a couple of years ago. It is great to see the apps that people are creating but I also use it to see if there are any potential gaps that I might be able to fill.

I can see a couple and am starting to explore and prototype some things to see where this may lead.

The posts on the Architizer instagram channel also provide some very useful inspiration and generate a lot of thoughts around some of my ideas.

What Platform?

This is a tougher question for me as there is no clear cut answer and the ideas I have are spread across all platforms – web / phone / tablet / desktop. All platforms have different pros and cons and also require different development skills.

I’ve been developing web based apps for over 20 years. The original ARCHICADselect Website was powered by early ASP and SQL Database. This evolved over time and became a whole front and back office system integrated with accounting, support, payments, subscriptions.

More recently I have been learning iOS development with Swift and SwiftUI. This has certainly been fun and has been great to see some early ideas come to life on my iPad – even if they are very primitive!

When considering platforms I’m also coming back to business models like subscription and freemium.

Freemium is where you have a Free Version and a [paid] Premium Version of the software. The general idea (and the details should be a post on themselves) is that the Free Product is a marketing Tool to capture as many users as possible and then convert a number of these to paying customers.

A key consideration with regards to Freemium is the “cost to serve” that is, how much does it cost to serve each freemium user. There are many businesses that have failed purely due to the excessive costs associated with supporting their ‘free’ users.

A fairly simplistic view admittedly is that free customers on a “web based” system will have costs that can increase significantly as the number of customers increases. While a piece of software installed on a users iPad has a very margin cost to serve which (should) stay under control with large volumes.

This is not the only consideration but an example of how different platforms can have different affects. Like I say Freemium is a strategy in itself and I’d be jumping the gun a little to be deciding my business model detail without first knowing what I am developing.

In short, this is one area I still need to give considerable thought, though based on some prototypes to date I can at least reduce the options to web or iPad – or ultimately maybe a mix.

Subscription Based

For those of you who know me or are readers of this blog you’ll know I have a passion for creating business models based on recurring revenue – the majority of my consulting projects have been based on this aspect of business.

While Salesforce is generally credited with making Subscription based Software / Software as a Service mainstream, the last 20 years have seen

In the architecture space all the major players have introduced Subscription licensing either in parallel or as a replacement for perpetual based licensing. Cadimage was the first in the world for ArchiCAD and I then went on to lead the GRAPHISOFT SE Introduction of Subscription Worldwide.

Subscription businesses build revenue over the long term so have high cash requirements during the short to medium term. However, the pay off, if executed well, can be very rewarding.

Another advantage is that the cost to get started can be very low if based on a monthly model. This is not to say that sales are or will be easy – value still needs to be delivered at any price – but having a fee based on a period of time reduces risk for the customer.

The flip side of this is of course the ability for customer to stop paying if they don’t see value. Therefore the sales process for a subscription business continues long after the initial purchase.

As a person who has always had a customer centric mindset I see subscription models and the associated customer journeys as compliments to the overall strategy.

“I want the product to be my own IP”

I’m currently Thinking… about a new business and these posts take a look at different aspects and thoughts

While this may seem obvious, it also requires more explanation. With Cadimage we created a series of Tools for ArchiCAD. While the Tools were our IP, our customers also needed to own ArchiCAD before they were even a prospect for us. 

Some estimates indicate there are 3-4 million architects worldwide. Let’s keep it simple and say 2,000,000. If you create a product that you hope will see a 15-25% uptake (tough) you could have 300,000 – 500,000 customers.  But if you rely on that customer already owning a particular piece of software the 2,000,000 total addressable market is considerably reduced.

We found with Cadimage that even simple marketing like Google Ads was fraught with difficulty, as we’d constantly pay for clicks that were worthless as the people didn’t even own ArchiCAD.

I want to create something that can be assessed completely on its own merits and provide value in and of itself. Depending on what we end up deciding it may need to work alongside other software, but I don’t want other software to be a pre-requisite.

While there is huge potential to create add-ons for the different BIM systems other issues we faced was customer expectations that the primary software should “just do that” ie the tools we were delivering were expected “out of the box” this led to many people not investing (even a relatively small amount) to buy tools that could increase their productivity. They would say “the product will do that at some time so I’ll wait” I could never understand people who would prefer to wait in order to increase productivity. 

“I want to build a product business”

I’m currently Thinking… about a new business and these posts take a look at different aspects and thoughts

If you look at business you can sell things or you can sell time – I realise this is reasonably simplistic but I have owned and advised both types of businesses. I find the ability to scale a product business far more compelling as you can scale without the direct correlation to employing staff. 

Don’t get me wrong, it is great to create, build and nurture a strong team, but with a service business the easiest way to scale it to sell more time which requires more staff (again apologies if this is too specific)

If I was interested in the service business I could focus my current consulting business in that direction and think about how I could expand and scale. This isn’t really me, I want to be more hands on creating something tangible (or at least as far as software is tangible!)

Thinking… about a new business

Its been over 4 months since my last contract finished and with Covid spreading throughout the world we are in lockdown here in Hungary. It could be sometime till I get a new contract one feels.

I’m not one to sit idle for long so I’ve kicked off a number of ideas to see what may come of them.

Starting can be tough and although I’ve started researching, prototyping and thinking whether it will result in a new business is anyone’s guess.

Since moving to Hungary I have worked for GRAPHISOFT SE, and then subsequently started my own Consulting Business. While I’m working for myself from the consulting point of view, it is still for other people’s businesses and deep down I feel I want to build something of my own.

As I’ve been investigating I’ve started to think about what I would want a new business to look – maybe it’s a weird place to start, but based on past experience there are some things I have strong feelings about.

I’ll explore my ideas in a series of posts, and update this post with links as I continue.

Running 1,000km

Today I passed 1,000km running for the year!

This has been a target a couple of times in the past but for one reason or another it’s taken till now.

I had never really thought too much about running a distance over a long period of time but years ago I read this post and though the concept sounded relatively simple of running 3km/day – which I translated to be 6km every two days.

Aside from the actual running, the great thing about a goal like this is how you break down a goal in to smaller steps with their own targets: 500km in 6 months, 84km / month etc.

Breaking it down helps you focus on the short term while knowing the long term will take care of itself, it also allows you to celebrate the little achievements along the way.

Obviously not all goals can be easily broken into the same repetitive steps but the concept still holds.

The B1M

If you haven’t come across this website and YouTube channel then you’re missing out.

Fred Mills and the team put together great quality videos about construction. They take a look at both current projects and also historic projects from around the world.

In 8-10 minutes they provide great bite-sized videos with great footage and informative commentary.

I highly recommend signing up!

BIMobject

I’m back in Malmo as I begin a contract with BIMobject. I think this is my fourth visit over the years and I expect over the next few months I will make a few more. Its mid-spring so the days are already lengthening

BIMobject are embarking on a number of new initiatives and I’m involved to help teach the team about recurring revenue business models and explore opportunities across the BIMobject technology landscape.

It’s been great reconnecting with Ben who I first met at a GRAPHISOFT conference back in 2001. While Ben is Australian he has been living in Sweden the whole time I’ve known him.

I haven’t brought my running shoes this visit but based on what I can see out from the window of my hotel room I’ll have to bring them when I next visit.

There are a number of new buildings since I first visited including the University of Malmo which is right across from my hotel.