Flounders Club

On Wednesday night I was invited to speak at the Flounders Club.

The theme for the night was Pricing and Revenue Models and as the oldest company there I was the last to speak so was wondering how much I’d have to add to the topic after hearing from Dale from Weirdly and Vaughan from Vend.

As it turned out while we were all on the same page, we had all got there in different ways. This in essence sums up pricing in my mind – experiment, experiment experiment.

Dale explained how they had continued testing different pricing and even updated what service they actually sell (though not as a result of changing the product).

Vaughan talked about Negative Churn as the holy grail for a SaS business and how to set about achieving this – or at least trying to.

I talked about the history of our Cadimage pricing over the last 10 years and how we recently moved from a perpetual model to a SaS model.

Overall it seemed that the biggest questions for the night revolved around the assumptions required to get a SaS business started.  All three of us were asked the question in different ways but ultimately the message was, you have to make some assumptions (and various rules of thumb were suggested) and then you just need to get started, experiment and evolve. The more you get into it the more you can tweak your original assumptions.

 

 

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