I’ve talked a little about Augmented Reality over the last couple of years and have seen many use cases, though many have seemed a little too gimmicky to me and not very practical.
Although this news is over a year old not I have only just come across it and I think Ikea have done a great job in showing a really practical use for AR and also have taken a step at revolutionising their product catalog.
Using their application you can actually place Ikea furniture in your house / office / room and see how it will look. The app uses your phones camera to show the room and places the required objects, which then can be photographed even though they don’t exist!
This is especially good for any New Zealander’s who want to take photos of their house with Ikea furniture – which is still not available in NZ!
Here is a video showcasing the IKEA iPhone application: