I’ve talked a little about Augmented Reality over the last couple of years and have seen many use cases, though many have seemed a little too gimmicky to me and not very practical.
Although this news is over a year old not I have only just come across it and I think Ikea have done a great job in showing a really practical use for AR and also have taken a step at revolutionising their product catalog.
Using their application you can actually place Ikea furniture in your house / office / room and see how it will look. The app uses your phones camera to show the room and places the required objects, which then can be photographed even though they don’t exist!
This is especially good for any New Zealander’s who want to take photos of their house with Ikea furniture – which is still not available in NZ!
Here is a video showcasing the IKEA iPhone application:
I found this on the Xero Blog and thought it was worth republishing!
In many ways it is a very similar concept to Augmented Reality which I saw a presentation of at Morgo this year. New Zealand is leading the world with many AR Technologies – check out HitlabNZ for more information.
It isn’t too surprising that the first piece of ‘local’ architecture I experienced was the relatively new Terminal 4 at Barajas-Madrid Airport.
Actually completed in 2004 the new Terminal along with it’s associated Satelitte terminal were not opened until 2006.
The terminal was designed by Antonio Lamela and Richard Rogers, and like a number of recently completed airports has an amazing sense of space.
One thing I found particularly interesting once I started researching the airport is that it was the Worlds 11th Busiest Airport in 2008 – something I found hard to believe as it was a virtual ghost town the day I arrived. Though more surprising was the fact that in the last 24 months I have passed through 10 of the top 13 busiest airports!
A couple of side notes:
My camera has a panaramic function but no sticthing software (work that one out!) So I searched the Internet and found AutoStitch – which I used to compile the picture above (make sure you open up the full image) The image is actually constructed of 14 photos with the righthand end having two rows of images. I was amazed to fine AutoStitch managed to compile them all together automatically – I didn’t even need to assemble them in a rough order!
The architecture of the airport interested me to the extent I wanted to see how effectively I could model it in ArchiCAD with some of the Tools we develop – check out the results here.
I especially like rule number 6 “Be global day one.” While this doesn’t mean you need to sell globally and open offices around the world from day one, it does mean you need a global mindset in which to build your business on.
New Zealand is a great place to do business but on the world scale we are an extremely small economy and, if you have a very specific market (eg Architects), it can be extremely limited.
Constantly thinking about how you can build your business globally opens up new markets and large opportunities and also enforces an ‘efficiency mentality’ where you need to consider in a wider context, and in a context where you may never meet your customers face-to-face.
In this day and age the internet has made doing business globally a natural extension to many businesses especially software. Being able to communicate easily and undertake business electronically has broken down all the historic barriers to exporting. This is extremely beneficial to business like ours that are based on the opposite side of the world to our major markets.
In my opinion going global actually enhances a business from a New Zealand point of view – Not only for the founders but more importantly for our local customers. Our New Zealand customers benefit hugely from our international businesses as they get the ongoing benefits of innovation that directly help their work without the cost that would be incurred if we were only selling to New Zealand.
As a first year architecture student 15 years ago one our History of Architecture papers was to profile an international Architect.
All 90 of us in the class had to profile a different architect, so the day the list went up for us to select our architect was quite chaotic!
Many people in the class, including myself, were keen to profile the Finnish-born Eero Saarinen.
Today I received an email from AutoDesSys the makers of FormZ announcing a new 3D modelling program called Bonszai3d that has just been launched as a BETA. The email then had a feature on Saarinen’s TWA Terminal at New York’s JFK that has been modelled for an exhibition on Saarinen.