Icebreaker – Design Discipline

As mentioned previously I as recently at the Better by Design CEO Conference. The Chairman of BBD is Jeremy Moon who is the founder of Icebreaker.

For those of you unfamiliar with Icebreaker there was recently an article in the New Zealand Herald. While not a comprehensive overview of the business it does outline much of the underlying philosophy of Icebreaker.

One quote mentioned at the BBD conference that I particularly liked was:

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

- Antoine de Saint-Exupery

Jeremy shares this attitude  in his words:

“It’s much easier to add stuff than take stuff away. Taking stuff away is discipline”