McKinsey Three Horizons + Apple

A while back at one of our board meetings Lance introduced us to the concept of the 3 horizons – not surprisingly the 3 horizons concept is from McKinsey one of Lance’s previous roles.

Both Lance’s post a few months back and todays article on the NBR shows the amazing effect of 3 horizon thinking for business – 60% of Apple’s revenue today is for items that didn’t exist 3 years ago!

While you can’t simply focus on the future this does help to illustrate that R&D now can lead to enormous opportunities in the future – and revenue streams that are almost impossible to predict.

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